Nissan offers big trucks for small bucks
When you’re shopping for a new truck you want to match them up for equipment and capability, but then you look for value. At a recent major truck event one badge, Nissan Titan, took best value in the three most highly contested categories.
Nissan came in strength to this year’s Texas Auto Writers annual Truck Rodeo with their Titan lineup, competing in Full Size Pickup, Luxury Pickup and Off-road Pickup. Up against the best of Ford, Ram and Toyota, the Nissan nameplate held its own, and rated as the top of class in each segment for overall value.
In the Off-road Pickup category, the Nissan Titan Pro 4X competed against the Ram 2500 Power Wagon and the Ford F150 Raptor. Both the Power Wagon and the Raptor have strong and well earned reputations for their off-road capabilities. The Titan Pro 4X was able to keep up with both a on a very challenging course designed to test traction, articulation, climbing power and rough road ride. The only thing the Power Wagon could do that the Titan couldn’t match was winch itself up a very steep rock face.
Each of the competitors was well equipped, not only with off-road specialty equipment, but with the niceties that make driving on any road a pleasure. All had leather seats and interior trim, heated and cooled seat, multi-view cameras, top of the line infotainment and special exterior badges and trim.
Luxury doesn’t have to be outrageously priced
The Luxury Pickup class put the Nissan Titan Platinum Reserve head to head with the Ford F150 Limited, the F250 Limited and the Ram 1500 Longhorn Southfork, a new model for 2018. In Luxury trucks the journalists are considering great ride quality, smooth and powerful powertrains, state of the art technology and that certain panache that make you smile every time you slide into the driver’s seat. In this class the Titan Platinum Reserve matched the Ram and Ford item for item, and possibly had the most comfortable long term ride with Nissan’s Zero Gravity seats.
In the most competitive Full-size Pickup category Nissan entered their new Titan Midnight Edition against the Ford F150 XLT and King Ranch, the Ram 1500 Rebel and the Toyota Tundra Limited. All of the trucks were full time 4 wheel drive and despite their standard truck class were able to negotiate most of the most aggressive off-road track.
The Midnight Edition was released in Tennessee during the Solar Eclipse and features special trim including a black grille with a dark insert, dark headlights, black rearview mirror caps, black door handles, body color front and rear bumpers, step rails, special black badging, and 20-inch black alloy wheels. (it is also available in Titan XD and Frontier)
Once again feature for feature the Titan matched all the competition. Journalists evaluated the Full-size Pickups for practical everyday use and the Titan impressed with its 5.6, 390 horsepower V8 engine, smooth ride, quiet cabin, Zero Gravity seats and many other thoughtful amenities such as bed rail tie downs, full bed lighting, deployable rear bed entry step and120 volt outlets in the cabin and bed. Titan’s Midnight Edition’s technology is state of the art with all of the modern accident mitigation options, high end audio and surround view cameras.
After all of the dust had settled and the journalist had finalized their votes the Titans didn’t take top of class, but in each group they were voted as the Best Value. In the Off-road competition the Pro 4X was $12,000 less than the other entries, and in each matchup they were consistently thousands of dollars less.
TITAN Value and capability
The total value of the Nissan Titan lineup is greatly improved with the strongest truck warranty in the industry; covered by Nissan’s “America’s Best Truck Warranty”, featuring bumper-to-bumper coverage of 5-years/100,000-miles, whichever comes first. This added coverage instills buyer confidence.
Many today are concerned about supporting American business and products. The new TITAN half-ton was developed with core Nissan planning, design, engineering and manufacturing teams contributing from Tennessee, California, Michigan, Arizona and Mississippi. The TITAN half-ton is assembled in Canton, Mississippi, with its V8 engines assembled in Decherd, Tennessee.
In addition to the coveted Best Value selection the Titan and Titan XD have won major awards since its release a couple of years ago. The 2017 TITAN half-ton was named “2017 Pickup Truck of the Year” by Truck Trend magazine. The award represents “a real-world evaluation of pickups as seen through the eyes of truck experts and enthusiasts,” according to the magazine. In addition to the TRUCK TREND 2017 Pickup Truck of the Year title, 2017 TITAN models were recently named “Commercial Vehicle of Texas” by the Texas Auto Writers Association (TAWA), “Best Pickup Truck” of the MotorWeek 2017 Drivers’ Choice Awards, and given an “Extreme Off-Road” title by journalists participating in the Active Lifestyle Vehicle Awards (ALV).
Reviewed on air October 21, 2017 on CBS Sports Radio 650